PepsiCo And Coca-Cola's Market Share Battle Intensifies

Given that India holds phenomenal long-term appeal on the consumer side, it is not surprising that multinationals have fallen over themselves to gain a foothold in the Indian market in recent years. US soft drinks behemoths PepsiCo and The Coca-Cola Company (TCCC) are no exceptions to this trend as they continue to pour in vast sums of capital to gain a lead in this fiercely-competitive, near-duopolistic market share battle. PepsiCo, for instance, is planning to top up its Indian investment war chest by another US$500mn to fund its expansion plans over the next two years, while TCCC has followed suit with its plans to invest close to INR5.5bn (US$120.9mn) in a new bottling plant in India's Karnataka state.

To read the full article, please choose one of the following options: