Casino Adopting Different Domestic Strategy To Carrefour As Core Hypermarket Segment Ails

France's fourth largest retailer and the world's most exposed Western retailer to emerging markets (EM) as a proportion of annual sales (according to BMI's new Emerging Market Sales Index (EMSI) ratings: see first chart), Groupe Casino in some ways finds itself in a fairly similar boat as Carrefour. Both are strongly exposed to France's ailing 'everything under one roof' hypermarket segment (Carrefour more so), but are adopting very different measures as they look to re-invigorate their domestic

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