Kronenbourg Growth Suggests Opportunities Remain In Difficult Beer Sector

The Chief Executive of France's leading brewer Brasseries Kronenbourg has said that the company's sales were likely to increase by 1.5% in 2010. The company, which is now owned by Denmark-based Carlsberg, posted sales of EUR813mn in 2009 implying that 2010 revenues are on course to hit EU825mn. However, Chief Executive Thomas Amstutz suggested that France's total beer market was likely to decline by 1% in 2010, in line with the trend of the last 20 years. This result suggests that the firm's turnaround plan, launched in 2008, has been of moderate success. However, the difficult backdrop will clearly be

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