Rexam Focuses On Emerging Markets To Get Growth Back On Track

UK-based drinks-can maker Rexam has announced plans to increase its capacity in Brazil by building a second production line and upgrading an existing one. The move will increase the firm's capacity in the country by 1.7bn cans and reflects a desire to increase its exposure to emerging markets, as well as the particularly strong growth in Brazil's soft drink and beer sectors. Rexam was hard hit by the economic downturn, partly due a strategy of relying on a premiumisation trend in developed markets for growth, and we expect this investment to be part of a wider strategy of investment in

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