Rockstar Looks To Restore Momentum With Strategic Review, Deal With PepsiCo Seen As Likely Outcome

It has been reported that Rockstar Energy Drink, producer of the third best-selling energy drink in the US, has hired investment bank Goldman Sachs to review its strategic options. Such an announcement often means that a sale is on the cards and that the firm is letting the rest of the industry know that it is open to tenders. However, in this instance Rockstar could find that its position would be best furthered by an initial public offering (IPO) to fund additional investment.

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