Consumer Sector Carries Huge Potential

The importance of the Nigerian consumer to the economy will grow considerably over the next few years. Whether it is measured by emerging market (EM) or even global standards, the Nigerian growth story stands out. Average annual real GDP growth of 6.4% between 2004 and 2009 is expected to be bettered over the next few years and the rise of consumer spending will be one of the foremost features of economic expansion.

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