General Mills' Strong Brands Deliver Outperformance But Must Now Focus On Increasing EM Presence

US-based General Mills is the world's sixth largest food firm and owns a number of leading brands in the cereal and convenience categories. The company has posted resilient results during the downturn and in contrast to many firms in the food industry it has managed to increase volumes over the last two years. General Mills' portfolio is well suited to the economic climate, with the firm's positioning in the cereal and convenience category allowing it to benefit from the trend towards eating more meals at home. In addition, General Mills' focus on brands that are leaders in their respective categories

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