Market intelligence, trend analysis and forecasts for the Food and Drink industries across the regions

Industry / South Africa

Consumer Looking Better But Not Out Of Woods Just Yet

December 2010 | Industry Trend Analysis

The South African consumer has looked in better shape over the past few months. A particularly challenging H110 (calendar), a big boost from the summer World Cup and pretty good momentum thereafter suggests that at least some of the discretion that has characterised spending over the past two years is unwinding. To be sure, Q210 GDP by expenditure data showed private consumption up 4.7% quarter-on-quarter (q-o-q). Although the World Cup caveat is a strong one, this was backed up by pretty firm retail sales momentum. According to Statistics South Africa, sales were up 7.8% year-on-year (y-o-y) in July

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