Nigerians Guzzling More Beer As Incomes Rise

With its population comfortably Africa's largest and the ongoing strength of its economy providing a firm impetus to consumer spending, it comes as no surprise that Nigerians are consuming more and more beer. Some of the world's largest beer companies are betting big on the fact that per capita beer consumption will grow considerably over the next few years. The Nigerian subsidiaries of Diageo and Heineken are Africa's two largest beer companies by annual sales excluding South Africa, with combined revenues of close to US$1.8bn. To provide some context, Heineken-owned Nigerian Breweries Limited is more than twice as big as East African Breweries Limited ? the third largest non-RSA beer company by annual sales.

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