Industry
Alcohol Piggybacking Off Aviation Boom
January 2011 | Industry Trend AnalysisOpportunities for growth in alcohol, specifically spirits, in the Gulf region are perhaps greater than widely perceived given the barriers to trade that exist. While legal consumption is still largely restricted to hotels and airports, these channels have been providing pretty strong growth, albeit off a low base, particularly for Diageo - it expects to double its sales in the Middle East over the next five years, with Dubai a big driver.
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