Strong Fundamentals Offer Long-Term Opportunities For Modern Retailers

Looking to play Cambodia's emerging domestic demand story, Vietnam's Z38 Company has poured in US$3mn to set up its first supermarket in Cambodia's capital Phnom Penh. With the penetration of modern retail in Cambodia still relatively low, Z38's foray into the Cambodian retail market is illustrative of its desire to build an early lead in this underdeveloped market so as to fully capitalise on the country's robust long-term fundamentals. Cambodia's massive youth population, rising disposable incomes and agricultural sector development are strong positives backing our reasonably bright consumer outlook and should offer up exciting growth opportunities for mass grocery retailers (MGR).

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