Market intelligence, trend analysis and forecasts for the Food and Drink industries across the regions

Industry / Iran

Not Time To Play This Domestic Demand Story Just Yet

January 2011 | Industry Trend Analysis

Potentially one of the Middle East and North Africa (MENA)'s most dynamic consumer economies given its sheer size (young and growing population in excess of 70mn), Iran is struggling to live up to its potential. While the population appears willing to embrace new trends, Iran's political landscape and frosty business environment makes it really difficult for foreign investment to come through.

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