Spinneys Readying Entry

Like much of the Middle East and North Africa (MENA) region, Jordan is highly under-retailed, with consumers still far more likely to shop at independent stores than organised food retail outlets. We do not expect this to change anytime soon. While more investment into retail is on the way, we think it will take a number of years before even half of total food sales are accounted for by the formal retail sector. MENA retailers are increasingly looking outside the Gulf region for growth and although we would not bracket Jordan alongside the likes of Egypt on the opportunities side,

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