Beer Sales Flat But Poised For Growth

Peru's Institute of Economic and Social Studies has reported that per capita consumption of beer reached 39 litres in 2010. This represents almost double the 20 litres per capita consumed in 2000, but suggests that the market has registered little growth over the last three years, with per capita consumption in 2007 having stood at 38 litres. We believe this slow pace of growth can be largely attributed to the subdued economic environment over this period and expect sales to pick up steadily from now on, with the sector boosted by rising affluence and increasing levels of

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