Starbucks Makes Its Indian Foray As Affluence Grows

Multinational coffee chain Starbucks has been rather slow in expanding its emerging markets reach due to its reliance on an affluent consumer base to support its revenue growth. However, the coffee retailer is now showing signs that it wants to aggressively expand to offset growing maturity in its developed markets such as the UK and US, with India set to be its latest undertaking as it looks to create a 'third place' for young Indians outside of work and home.

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