Investment Into Diversification Driving Almarai Growth

Almarai is one of the Gulf region's most ambitious food and drink companies. It has been pursuing growth aggressively recently, even boldly by regional standards, having bought outside its core business area and entered into a joint venture with PepsiCo. Acutely aware that growth in its core fresh dairy business will eventually temper off, especially as Saudi Arabia accounts for more than 70% of group sales, Almarai has been busy stretching itself out both geographically and in terms of product categories recently.

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