Government Okays PepsiCo Wimm-Bill-Dann Buy As Firm Looks To Bridge Drinks And Snacks

The Russian regulatory authorities have officially given their blessing to PepsiCo's purchase of the largely dairy focused Wimm-Bill-Dann (WBD) for an initial 66% interest worth about US$3.8bn. The deal is big in so many ways. It is PepsiCo's largest outside the US and transforms it into Russia's biggest food company. Having historically focused much more on food than Coca-Cola, the WBD deal is tangible proof of the direction PepsiCo is going

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