Forget Cola War, The Biscuit War Is Now On

After engaging in a long-running and fierce market share battle in the Indian soft drinks sector, US soft drinks giant PepsiCo now wants to up its game in the domestic confectionery market. According to the Economic Times, PepsiCo will be piloting the launch of cookies under its Quaker brand in India next month. While PepsiCo's strong financial clout and international brand appeal should prove supportive of its expansionary ambitions in the Indian confectionery market, its relatively late entry means it faces a challenge as it pits itself against the immense expertise and experience of biscuit majors Parle Products and Britannia Industries.

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