Concha y Toro Eyes Growing Domestic Beer Market

Chile's largest wine producer, Concha y Toro, has announced that it is to acquire a 40% stake in local brewer Cerveceria Kross for an undisclosed sum. This is the firm's first move into beer but comes after a successful foray into spirits following a distribution agreement with global drinks giant Diageo. The decision to diversify into beer can be linked with the sector's high domestic growth rates, with beer sales growth outstripping wine, as well as the international opportunities for the brand as global demand for niche imported beers continuing to

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