We Still Like The Egyptian Consumer Story

Egypt finds itself in a real quagmire and it is no exaggeration to say that the political transition currently under way is one of the most important events since the turn of the millennium. Egypt wields huge influence across the Arab world (see 'The Geopolitical Consequences Of Cairo's Power Shift' in our online service). It is the region's fourth largest economy, its population could surpass 100mn in the early 2020's, according to UN forecasts, and it is arguably the cultural hub of the Arab

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