Risk The Biggest Concern On The Domestic Demand Side

On the face of it, Pakistan looks pretty promising. It is a demographic behemoth with a large and young population and has barely scratched the surface of its potential on the consumer side, with incomes generally still very low. However, even though a lot of the biggest consumer companies in the world are pretty accustomed to doing business in highly-strung places, Pakistan is probably a step too far at this stage. Ongoing events in Egypt certainly re-enforce how important political risk is and how a lot of companies that may have gotten a tad complacent on the risk side will

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