Cambodia-Thai Border Conflict Could Undermine Alcoholic Drinks Sales Growth

Strong tourism levels and a robust recovery in the Cambodian consumer market point to a compelling near-term picture for the domestic alcoholic drinks market. However, this optimistic outlook is weighed down by the possibility of a prolonged border dispute between Cambodia and Thailand, which could have a detrimental impact on Cambodia's tourism sector and the economy. With incomes still low in Cambodia, the tourism industry represents an important sales channel for alcoholic drink sales, and a potential slowdown in tourist arrivals is expected to be keenly felt at the middle and upper-end of the alcoholic drinks market.

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