Russia Set To Become Danone's Largest Market In 2011

Russia is all set to replace France as Danone's largest contributor to sales in 2011, which both emphasises its own growing importance and, given the fact that emerging markets (EMs) are expected to make up the bulk of Danone's sales for the first time, how the likes of France (an archetypal maturing dairy market) are taking more of a backseat. Russia accounted for 11% of Danone's sales in the year to December 2010 - ten years ago it was not even in the top ten (see first chart).

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