Wesfarmers Gaining Ground On Woolworths In Retail War

The retail war between the Australian retail giants Woolworths and Wesfarmers is intensifying. Tying in with our expectations of a moderate growth in Australia's mass grocery retail (MGR) sales in 2010, the leading duo have posted strong financial results for the half year ending December 2010/January 2011. More noteworthy of mention, however, is the continued outperformance of Wesfarmers to Woolworths, in terms of generating food and liquor sales growth. Looking to seize the market leader spot, Wesfarmers has introduced price cuts across its food staples, and Woolworths clearly needs to up the ante of its retail strategy to protect its market dominance.

To read the full article, please choose one of the following options: