Demand For Private Labels To Be Led By Heightened Price Sensitivity

Tapping into the price sensitivity of the Singapore consumer, local supermarket leader NTUC Fairprice aims to increase its private label range to over 3,000 items by 2015. Although already enjoying high levels of incomes, the Singapore consumer is generally characterised by a high degree of price sensitivity, contributing to the strong demand of private labels, which are perceived to be cheaper alternatives. By linking up with foreign retailers with established house-brand product portfolios, Fairprice can certainly look forward to reaping higher sales from its 'value-for-money' private labels.

To read the full article, please choose one of the following options: