Industry / Pakistan
If you would like to subscribe to Asia Pacific Food and Drink Insight and gain instant access to this article, please click here to subscribe.
If you would like to take a trial to Asia Pacific Food and Drink Insight please click on the trial link below.
Contaminated Bottled Water Causing Consternation
June 2006 | Market Trend AnalysisSorry, you must be a subscriber to view this article in full. If you are a subscriber please login.
If you would like to subscribe to Asia Pacific Food and Drink Insight and gain instant access to this article, please click here to subscribe.
If you would like to take a trial to Asia Pacific Food and Drink Insight please click on the trial link below.
Pakistan is fast emerging as a key target market for bottled water manufacturers, due to growing concerns over contamination levels in the country's drinking water supply. However, research agencies have sounded the warning bell over this growing trend. Their concerns not only include the effect bottled water consumption is having on the profit margins of manufacturers to the detriment of consumer incomes and valuable foreign exchange levels, but also just how much of this supposedly safe alternative is actually suitable for consumption