Companies / Israel
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Israeli Wines Looking To Improve Their Reputation
July 2006 | Industry NewsSorry, you must be a subscriber to view this article in full. If you are a subscriber please login.
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With the launch of the first Israeli international wine exhibition, a consortium of Israeli wineries has been formed to change the way Israeli wines are marketed and branded in the United States, and to improve the reputation of kosher wines. The consortium was established with the assistance of the Israel Export Institute (IEI) and the Israel Wine Grapes Board, and will be financed by approximately 30 wineries, including Carmel, Golan Heights, Barkan, Binyamina, Efrat and the Tishbi Estate, which have all committed to the project. This follows a weak start in 2006, as total wine exports fell 7% to US$4.8mn