Vietnamese Retail: Up And Coming

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The retail landscape in Vietnam has been slowly but surely changing over the past five years, as the number of supermarkets and modern retail outlets have been gradually increasing, eating into the market share of traditional open-air markets in urban areas. Mass grocery retail (MGR) outlets are concentrated around the major urban areas, with two-thirds of these stores estimated to be located in Ho Chi Minh City and Hanoi, and many more stores under construction. With these changes taking place, and more consumers converting to modern shopping formats, BMI is forecasting huge value sales growth in Vietnam's MGR sector to