Market intelligence, trend analysis and forecasts for the Food and Drink industries across the regions

Companies / Colombia

Colombia: SABMiller To Introduce Peroni To Colombia

September 2006 | Product Launch

To read the full article, please choose one of the following options:

Subcribers please log in

SABMiller is set to launch its premium beer brand, Peroni Nastro Azzuro, in South America. The Italian beer brand will be available in Colombia in the coming weeks, initially in restaurants and bars. The move marks Peroni's first appearance in South America and will be SABMiller's first foreign imported beer in the