US Soy Market Grows in Leaps and Bounds

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Consumer interest in soy foods is rising fast in the United States - so rapidly that it is possibly the fastest growing element of the food and drink sector in North America at the moment; 30% of the US population consume soy at least once a month. Though other regions lag behind, a growing awareness of the link between health and diet looks set to drive mounting demand for soy products. The 13th Annual Consumer Attitudes About Nutrition survey has shown that continued interest in health and dietary issues in the US is driving extraordinary demand for functional foods, such