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Opportunities For Growth In Asia's Budding Cereal Market
October 2006 | Industry NewsSorry, you must be a subscriber to view this article in full. If you are a subscriber please login.
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Food consumption patterns throughout the Asia Pacific region have witnessed major changes in recent years, and are expected to continue to alter as more food and drink companies enter the region, in an attempt to harness the potential of the region's vast and growing population. One such example of these changing patterns is the growth of breakfast cereals. The global breakfast cereal market has displayed good expansion opportunities in recent years, and the Asia Pacific region is no exception.