Companies / Malaysia
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Permanis Banking On Brand Building
May 2007 | Company News AlertSorry, you must be a subscriber to view this article in full. If you are a subscriber please login.
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Malaysian soft drinks major Permanis Sdn Bhd - the local bottler for US giant PepsiCo International - has announced a significant increase in marketing and brand-building investment for the remainder of 2007. The company is looking to boost its revenues by at least 5% via these marketing initiatives, in what BMI believes will come to represent an increasingly commonplace