Companies / China
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V&S Lands Baijiu JV
May 2007 | Company News AlertSorry, you must be a subscriber to view this article in full. If you are a subscriber please login.
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Swedish premium vodka group V&S has entered into a joint venture with Chinese baijiu producer JianNanChun. The new entity, in which V&S will hold the majority 51% stake, will develop and distribute premium baijiu brands throughout the country in a bid to exploit China's high-growth premium beverage sub-sector without alienating those unsusceptible to international brands.