Companies / Mongolia
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Innovative APB Furthers Breadth Strategy
June 2007 | Company News AlertSorry, you must be a subscriber to view this article in full. If you are a subscriber please login.
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Singapore's Asia Pacific Breweries (APB) has released the first shipment of beer from its new Mongolian brewing facility, marking the brewer's first foray into the country as a local producer. With breweries in so-called niche markets, such as Sri Lanka and Laos, due to come on stream in the near future, and with investments for India, China and Vietnam scheduled, APB's objective of becoming a leading regional player is proceeding well. Here, BMI examines how the Singaporean firm's strategy differs from that of its rivals and asks whether it is a realistic model for long-term success.