Companies / Romania
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Cadbury Makes Romanian Candy Acquisition
June 2007 | Company News AlertSorry, you must be a subscriber to view this article in full. If you are a subscriber please login.
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UK confectionery big-hitter Cadbury Schweppes has bought a majority stake in Romanian confectioner Kandia-Excelent, one of the country's biggest producers of chocolate and biscuits. This is a part of a series of acquisitions the company has been making in emerging markets as it looks to improve profit margins while reshuffling the company management. Cadbury also recently purchased a major Turkish gum manufacturer and announced that it has restructured the management of its confectionery operations, and is planning to separate its drinks branch from its chocolate, candy and gum division. With a booming economy, a consumer spending spree and a strong