Industry
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Firms Increasing Cooperation With Local Farmers
May 2008 | Industry NewsSorry, you must be a subscriber to view this article in full. If you are a subscriber please login.
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With the world's attention fixed on rapidly rising food prices, many companies are starting to recognise the need to increase their ties with farmers. Recently, a number of food and drink producers, as well as retailers, have announced their plans to expand their relationship with African farmers as they look to improve their sourcing. A number of global drinks giants, such as Heineken and Diageo, have been working with local farmers to grow sorghum, which they are increasingly using in their local brewing. More recently, leading UK retailer Asda has announced that it will source an additional GBP30mn (US$60mn) worth