Al Ain Enters Juice Business

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UAE-based Al Ain Mineral Water Company (a subsidiary of Emirates Foodstuff and Mineral Water Company) has begun manufacturing a range of Capri-Sun juice products as it continues to build its strategic relationship with Germany-based Wild Group. The move allows Al Ain to dip its toe into the lucrative fruit juice segment and fits promisingly with the company's buoyant bottled water business, which along with Masafi, leads the UAE market. Through to 2013, we have forecast soft drinks value sales to increase by an encouraging 45.5%, which along with further premiumisation potential, indicates that room still exists for volume sales growth