Britannia Eyeing Further Expansion

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Leading India-based food company Britannia Industries has announced plans to re-launch its popular Nutro biscuit label in the Gulf region. The firm, which owns 70% of leading Oman-based biscuit maker Strategic Foods International (SFI) in a joint venture with Oman-based company Khimji Ramdas Group, is intent on capturing a greater share of the region's biscuit market. It is specifically interested in expanding its operations in the UAE, which boasts a biscuit industry that is estimated to be worth over AED500mn (US$136.1mn) annually (per capita biscuit and wafer consumption is believed to stand at 6 kg). BMI agrees with the timing