Mercator To Enter Underdeveloped Regional Retail Markets

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Slovenia's leading grocery retailer (MGR) Mercator has announced expansion initiatives aimed at Central and Eastern Europe (CEE). The retailer is to launch its first hypermarket in Albania in the fourth quarter of 2009 and is also expected to enter Macedonia and Kosovo by 2012. It has committed a further EUR80mn to launch up to nine hypermarkets in Bulgaria over the same period as the company pushes forward with its bid to branch out into the region's least developed MGR markets, while maintaining a strong footing domestically. Through to 2013, BMI has forecast that MGR sales in Slovenia will increase by