Market intelligence, trend analysis and forecasts for the Food and Drink industries across the regions

Industry / Pakistan

Demographic Factor Salvages Consumer Spending Outlook

May 2010 | Industry Trend Analysis

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Although the Pakistani consumer story will be nowhere near as formidable as neighbouring India's over the coming years, a highly favourable demographic outlook (young and rapidly growing population) should to some extent mitigate a subdued economic growth outlook and likely negligible foreign direct consumer goods investment interest.