Global Company Strategy - Mondel?z International - DEC 2017

Company Overview

Mondelez International was spun off from Kraft Foods in 2012, under the expectation that it would function better as a standalone growth-focused company. It is global manufacturer and marketer of snack foods and beverage products with a number of key cookie and cracker brands like Oreo, Cadbury, Nabisco, Ritz, Tuc and Lu. It also has a presence in chocolate, gum and powdered beverages including Toblerone, Milka, Cote d'Or, Trident and Stride. Mondelez maintains a global presence, with operations in 80 countries and selling in 165. It reports its geographical operations under four segments: North America, Latin America, Europe, and Asia, Middle East and Africa (AMEA). The company and its predecessor have often made acquisitions and divestitures over a near 100-year history, including a failed USD23bn bid for The Hershey Company in August 2016.

Mondelez Revenue Generation Challenges Since Spinoff

Revenues Mired In Concerning Downwards Trend
Revenues (USDmn) & Growth y-o-y (%)
Source: Mondelez International, BMI

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