Industry Trend Analysis - BMI e-Commerce Rankings: Middle East The Fastest Growing Region Globally - DEC 2017
BMI View: The Middle East e-commerce m arket is still in its infancy and therefore holds tremendous growth potential. According to our forecasts, the Middle East will be the fastest-growing region globally for e-commerce, with sales more than doubling to reach U SD48.8bn by 2021. While partly due to low base effects, we believe the Middle East is on the cusp of a major e-commerce growth spurt, supported by Amazon ' s direct entry into the region via its acquisition of Souq.com. With young and affluent consumers , developed transport networks for logistics and high internet penetration levels, the Middle East is home t o a number of attractive e-commerce markets, led by the United Arab Emirates (UAE).
Important Note: Our e-Commerce Rankings use BMI's proprietary data points to quantify the development rate of the e-commerce sector in a given market, helping to better understand areas key to e-commerce growth such as infrastructure for logistics, technological penetration and consumer spending power.
Five key themes emerge from our analysis of the BMI e-Commerce Rankings for the Middle East region, and we discuss each in detail below:
UAE Outperforming, Smaller States Some Way Behind BMI e-Commerce Rankings - Middle East Note: For more information on the data points that make up this ranking see the Methodology table further below. For the indicators with scores out of 100; higher score = lower risk. Source: BMI
This article is part of our Middle East & Africa coverage. To access this article subscribe now or sign up for free trial