Industry Trend Analysis - Czech Demographics Less Risky Than CEE Peers - DEC 2017

BMI View: The Czech Republic offers a wealthy, sizeable and increasingly urbanised population by Central and Eastern European (CEE) standards. While the Czech population is ageing, lo wer emigration rates than its region al peers will mean that the overall populatio n decline will be slower and less of a concern compared to markets such as Hungary and Bulgaria. Nevertheless w e expect to see a steady shift in consumer purchasing preferences over the longer t erm as incomes rise and the consumer base ages , with considerable opportunities for companies associated with premium health and convenience products.

Demographic Trends

Looking at the demographic trends taking place within a market gives an insight into where future opportunities will emerge for consumer facing industries . These are generally longer term trends, taking place over multiple decades rather than our typical five-year forecast period. This section therefore provides analysis, charts and data out to 2050, to analyse the demographic trajectories of the Czech Republic to better understand the long term population shifts and their impact from a consumer perspective .

Population Vs. Region
Total Population, mn
e/f=BMI estimate/forecast. Source: BMI/UN

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