Industry Trend Analysis - SSA's Top Five Consumer Markets - AUG 2017


BMI View: Cote d ' Ivoire, Tanzania, Angola, Kenya and Gabon represent our five fastest-growing consumer markets in Sub-Saharan Africa, offering substantial expansion opportunities for retailers over our forecast period to 2021. We profile the key growth drivers and outperforming retail sectors in each of these markets.

Our five favourite consumer growth markets in Sub-Saharan Africa (SSA) and the retail sectors to watch:

1. Cote d'Ivoire - Clothing and footwear

Our 5 Favourite Growth Markets In SSA
Consumer spending, average real growth, 2017-2021 (% y-o-y)
e/f = estimate/forecast. Source: BMI Research

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