Middle East & Africa

Regional trend analysis, forecasts and market intelligence for the Food & Drink industry

Latest Middle East & Africa Analysis

Industry Trend Analysis - Rapidly Expanding Wealthy Consumer Drives Luxury Demand - OCT 2017

The luxury goods sector is poised for robust growth in Kenya, driven by the country's rapidly expanding wealthy consumer base. Kenya is well-positioned to accommodate multinational conglomerates seeking to establish a footprint in the emerging sub-Saharan Africa (SSA) luxury market. We believe increased purchasing power, as incomes rise and the entrance of new luxury products and retailers will...

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Industry Trend Analysis - Assessing Our Africa Consumer View - AUG 2017

Our expectations for slow growth in consumer spending over the coming decade in Africa (2015-2025), is playing out, in contrast to the consensus 'Africa consumer boom' narrative. We have previously highlighted the need to target lower income brackets with high volume, low margin goods rather than an 'emerging middle class', which is much smaller. FMCG companies appear to be moving their strateg...

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Industry Trend Analysis - Synthetic Meat On The Menu For Tyson Foods - JUNE 2017

One of our megatrend predictions is beginning to play out, with meat processing companies increasingly looking at opportunities in the synthetic meat space as an alternative to low margin, labour intensive products that carry potential health risks. While we believe this will be a long-term process developing over decades, we expect to see more investment in this space as consumer taste prefere...

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