Western Europe

Regional trend analysis, forecasts and market intelligence for the Food & Drink industry

Latest Western Europe Analysis

Company Trend Analysis - Diageo Wary Of Brexit Impact On Scotch - OCT 2017

The increased likelihood of a 'soft Brexit' is good news for drinks major Diageo, which had been vocal in its support for the UK to retain its EU membership, due to its heavy reliance on European markets for its Scotch sales. Over the near-term, the company will continue to benefit from the weaker pound sterling since the EU referendum, with greater export opportunities opening up for the...

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Industry Trend Analysis - Ros? Revolution More Than Just A Fad - SEPT 2017

Consumer demand for ros? wine is booming in developed markets, driven by premium labels which are helping to transform the category's traditional image as a cheap, lower-quality offering. Celebrity-endorsements, rising popularity among male consumers and the millennial preference for 'exotic' alcoholic drink imports will help ensure that Provence-style ros? continues to record impressive indust...

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